Pro Build Roofing
Website Health Check · May 2025
22/100
Current Website Score
Critical issue: Your website is currently showing a blank white page to visitors on both desktop and mobile. This means every potential customer clicking through from Google is seeing nothing at all—no business name, no phone number, no services, no way to contact you.
What We Found
We've completed a detailed review of your website to see what visitors experience when they search for roofing services in Indooropilly and land on your site. The findings show some urgent issues that are directly costing you phone calls and enquiries.
What's Currently Working
The good news is you've got a solid foundation to build from:
- Your domain is live. You own probuildroofing.com.au and it's resolving properly—that's the hardest part done.
- No confusing or misleading design. Once we get content showing, there's no legacy clutter to unpick.
- Clean slate. Because the page renders blank, there's no outdated design holding you back—we can build exactly what works for your customers from scratch.
What's Holding You Back Right Now
These are the specific issues losing you business today:
1. The website shows a blank page on all devices
When someone clicks through from Google Maps or a search result, they see a completely white screen—no logo, no text, no phone number. Research shows 70% of visitors who hit a broken page won't come back. Right now, nearly every visitor from Google is leaving within two seconds and ringing the next roofer on the list.
2. Mobile visitors can't see anything either
More than 70% of local searches happen on a phone. Your mobile site is also blank, which means the majority of potential customers—people actively looking for a roofer right now—are bouncing straight off your site. That's like closing your shop on the busiest days of the week.
3. No phone number or contact method anywhere
Because the page doesn't load, there's no visible phone number, contact form, or any way to get in touch. Local service customers want to call—60 to 70% prefer picking up the phone over filling out a form. If they can't find your number immediately, they'll move on.
4. No trust signals visible
Customers want to see proof before they call: Google reviews, your QBCC licence number, photos of real jobs you've done. Right now there's nothing on the site to reassure someone you're a legitimate, qualified business. 88% of people check reviews before contacting a tradie—if they can't find that on your site, they'll go to a competitor who displays it clearly.
5. No clear services listed
When someone searches for "roof restoration Indooropilly" or "metal roofing repair", they want to know immediately if you do that specific job. Without service details on the site, Google can't match you to those searches, and visitors can't tell if you're the right fit.
What visitors see on desktop—completely blank
What mobile visitors see—also blank
What Changes When This Gets Fixed
Here's what happens when your website actually works:
- Phone starts ringing. When customers from Google can see your phone number clearly at the top of the page—especially on mobile—they call. A working click-to-call button on a phone means one tap and they're talking to you.
- You show up in more searches. Google ranks sites that load properly and display clear service information. Right now your site is invisible to Google's AI summaries and local search features. A functioning site puts you back on the map.
- Customers trust you faster. When visitors see your QBCC licence, read your Google reviews, and browse photos of your work—all above the fold—they're far more likely to enquire. Trust signals turn browsers into bookers.
- You don't lose mobile traffic. A mobile-first design means the 70%+ of visitors on phones get a fast, clear experience. Phone number at the top, big "Get a Free Quote" button, and the page loads in under three seconds even on a slow connection.
- Every marketing dollar works harder. Whether you're paying for Google Ads, doing letterbox drops, or relying on word-of-mouth, everyone ends up at your website. If it works, those efforts convert. If it's blank, you're paying to send customers to a dead end.
A Few Quick Technical Fixes That Make a Big Difference
Beyond getting the site to load, there are some simple additions that significantly improve results:
- Structured data for Google. This is code that tells Google exactly what your business is, where you are, what services you offer, and what your hours are. It makes you eligible for map cards, AI Overviews, and the Knowledge Panel—all high-converting placements that most small businesses miss out on.
- Email setup. Right now your domain isn't configured properly for sending email. If you ever want to send quote follow-ups, newsletters, or booking confirmations, those emails will land in spam. Fixing your SPF, DKIM, and DMARC records takes an hour and means your emails actually arrive.
- Clear page titles. The browser tab and Google search result should say "Pro Build Roofing – Roofer in Indooropilly, QLD". Right now it's blank, so search engines don't know what you do or where you are.
What Happens Next
Let's Talk Through the Details
We've prepared a full breakdown of what's working, what's not, and exactly what we'd recommend changing. No obligation, no pressure—just a honest 30-minute conversation about what makes sense for your business.
Ready to see what a working website could do for your business?
Reply to this email or give us a call to book a time that suits.
This report was prepared on 15 May 2026 using automated tools and manual review.
Website analysed: probuildroofing.com.au